Skiers Choice Wake Boats
Premium sport boats need launch catalogs that mirror the same level of precision and craft that go into making these extremely technical wake-machines. Skiers choice offers two premium boat brands: Supra, their most premium line. And Moomba, an extreme boat made for people who love to have fun.
Solution
Just like the obsessive precision of a Skier’s Choice engineer, I started with building the perfect typographic grid that became the foundation of their catalog. It allowed for artful executions that felt fluid yet balanced and worked for both brand audiences.
Results
Catalogs fit for the coveted coffee-table display.
