Cadence Bank

Cadence Bank and Bancorp South merged and rebranded with a new logo and color system. They needed a new website that reflected the personable and helpful in-branch experience they provide their customers.

In addition to bringing their brand to life in a digital space with consideration to accessibility, I successfully pitched and developed a full suite of custom illustrations to aid Cadence in their efforts toward their goal of being a friendly, knowledgeable, and helpful partner to their customers.

Solution

Change for Cadence Bank and Banckcorp South’s customers required understanding and sensitivity. I took the updated logo and color system and landed on design system that brought the highly-helpful and warm experience of Cadence’s in-person banking experience to life online. A flexible component system paired with lighter color tints, helpful scrolling background gradients that cued progress, as well as a brand new, friendly visual system, helped Cadence’s new brand show up polished and professional.

Results

  • Increased revenue per active user by 800%

  • Aquired another bank and poised to keep going

  • Quicker speed to market for digital landing pages

Key consideration

Create a helpful and polished brand to ease the tension of a merger and show up in a positive and trustworthy way.

Perception

  • Positive customer reception

  • More visual cohesion

Banking that keeps pace with you.

Challenge: Cadence’s visual language was non-existent. They had a new logo and a smattering of generic stock photos. As we designed the website, I pitched the idea of creating a graphic language born from the themes from their new leaf-logo: growth, simple shapes and a bright future.

This allowed us to create a distinct look that offered quick visual ideas and the trustworthiness of a top 10 bank experience

Agency: Horizontal
What I did: Illustration, design, system design, new website launch design, web design, Art Direction
Skills: Worked with cross-functional teams to get new website launched, Figma, selling ideas
Animation: Lisa Albinson

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