Caribou Coffee — Big Hype

Caribou introduced its first-ever XL cup for cold drinks, turning this big-caffeinated news into a celebration of small victories. The Big Hype for #TinyWins campaign needed to engage a younger audience with a playful, uplifting message.

Solution

When other coffee brands were content with photography of cups of coffee, we decided to add a little flavor. The foundation of the campaign was animated ads that stylized tiny wins as drinkable in the new XL cup from Caribou.

Results

Thanks to our targeted campaign, Caribou’s XL cup launch brought ‘Bou its most successful launch of the summer.

Award Silver, The Show
Agency // SixSpeed
Role Art Direction, Design, Illustration

Team
Copy: Shannon Fletcher
Creative Direction: Laura Nellie
Associate Creative Direction: Erik Oelke

Caribou Coffee — Big Hype

Caribou introduced its first-ever XL cup for cold drinks, turning this big-caffeinated news into a celebration of small victories. The Big Hype for #TinyWins campaign needed to engage a younger audience with a playful, uplifting message.

Cadence Bank

DART