Caribou launched their first-ever XL cup for cold drinks. In order to launch this big caffeinated news right and to attract a younger target audience, we positioned the cup as a big celebration for small victories.
We called this campaign: Big Hype for #TinyWins.
Award: Silver, The Show MN 2022
Agency: SixSpeed
Art Direction/ Design/ Illustration: Caitlin Murzyn
Copy: Shannon Fletcher
Creative Direction: Laura Nellie
Associate Creative Direction: Erik Oelke
We created a series of relatable #TinyWins ads that can be slurped up by our target audience on all of their favorite social channels. Each ad gave an occasion to celebrate and was paired with a Caribou cold beverage. Music and animation brought these juicy ads to life.
Process moment: I hand-sketched custom lettering of each reason to celebrate before finalizing the typography in illustrator.
