Supra Wakeboats

Moomba Wakeboats

Ask: Create an authentically special launch catalog for a lifestyle wakeboat brand that has a reputation that is fun and vibrant.
Solution: Make owning the boat fun again. We all know the phrase “it’s better to have a friend that owns a boat than to own a boat yourself”, well, we positioned Moomba Boats as a brand that celebrates the unsung-summer-heroes that choose to be captains. They are the purveyors of summer fun and Moomba rejects the notion that captain-hood is a hassle.

Concept: Caitlin Murzyn
Copy: Grant Parsons