MAKE IT COUNT
Some of the most inspirational moments in sports are moments that easily could have gone the other way: the comeback victory, the underdog shattering expectations, the buzzer beater. They’re the moments that empowered players took control of the game and made it count. It takes a significant individual effort to make these moments happen, but they didn’t get there alone. It’s proven that with the right coach, your potential grows exponentially. The same goes for living a healthy lifestyle. That’s why Sharecare, BCBS and Minnesota’s pro players want to be on your team: To enable your greatest achievements.
Activation concept created for Sharecare, Blue Cross Blue Shield, Timberwolves and Lynx basketball teams.
Concept/ Naming/ Design: Caitlin Murzyn
Art Direction/ Design/ Rendering: Nick Spaeth
Creative Direction: Erik Oelke